B4 & L8R

When I sometimes look at my Toa Lewa figure next to a laptop on my desk, I often try to look at myself ironically. Some bearded guy with glasses is sitting right now alone in the room and is publishing his first post for a blog dedicated to the deepest lore, invented to sell toys for 7–12 years old children. And the worst thing is that such blogs over the past years have managed to spawn in a great number. I.e. people really need it. I would understand if one was such a crazy reflective graybeard, but it really worries me that these days it has become a standard. We begin to endow things with too much far-fetched meaning that no one has ever planned to invest in them, because this is just a toy that you need to sell with a beautiful wrapping. Or not really?

Creativity is an extremely interesting thing. Especially when it comes to a large commercial project in which many people are involved. How to keep a fraction of creativity and author's vision in the production flow and conveyor of soulless products? The question is fair, but nevertheless, the creators of LEGO BIONICLE managed to invest in their brainchild an understanding of reality, an attitude to life and simply things that are important and dear to them. Everyone did it in their own way and even more subconsciously, because they simply love their job and are surrendered to it to the fullest.

The magic of creative concepts and ideas lies in the fact that they are like a virus that is transferred from victim to victim, conquering an increasing number of minds. People are inspired by each other's work, forming an endless circle. Needless to say, Bionicle inspires me, given that the blog is for our like-minded people? However, I would not say that this blog is a product of creativity, not at all. I myself am a man of the creative profession, but this blog and its future content are more an attempt to study the creative processes within the Bionicle project, an attempt to understand the people who created Bionicle, and also an attempt to draw certain conclusions for themselves and those around them. It sounds rather vaguely and even sentimental, but this is what this blog is about. 

The main content of the blog will be articles, or rather, various blocks of articles, each of which will gradually bring me and you closer to understanding the philosophy of the Biological Chronicle not only as a product of a company or a franchise, but as a set of creative ideas and belief system that brought this product to life. There is a long way to go, so I advise you to bring along a stack of comics and interchangeable underwear. It's time to end this confused lump of thoughts, we set off.